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Список вопросов базы знанийАнглийский язык. Бизнес курс.
Вопрос id:1697443 Choose the right word to fill in the gap in the following sentence: An agreement to pay a licence fee to use a well-known name is called a ……….. ?) Franchise agreement ?) License agreement ?) Distribution agreement ?) Sales contract Вопрос id:1697444 Choose the right word to fill in the gap in the following sentence: An agreement to sell only one manufacturer's goods is called a sole ..................... ?) sales contract ?) distribution agreement ?) franchise agreement ?) licensing agreement Вопрос id:1697445 Choose the right word to fill in the gap in the following sentence: Any activity, which increases consumer awareness of a company or its products is ............................ ?) Publicity ?) Promotion ?) Public relations ?) Advertising Вопрос id:1697446 Choose the right word to fill in the gap in the following sentence: By having documentation which can be used in various markets we are able to take advantage of.............................. ?) Market economies ?) Economies of scale ?) Economies of scope ?) Marketing audit Вопрос id:1697447 Choose the right word to fill in the gap in the following sentence: Consumers are often prepared to pay high prices for .......... brands, which they believe represent high quality. ?) Premium ?) Poor quality ?) Bonus ?) Well-known Вопрос id:1697448 Choose the right word to fill in the gap in the following sentence: Consumers usually expect to pay less for products that are............ ?) Up-branded ?) Down-branded ?) Unbranded ?) Branded Вопрос id:1697449 Choose the right word to fill in the gap in the following sentence: Increasing production by 25% does not increase costs by much, because we are able to take advantage of ............................... ?) Economies of scale ?) Economies of scope ?) Marketing audit ?) Market economies Вопрос id:1697450 Choose the right word to fill in the gap in the following sentence: Products need a clear .................... to make them distinctive and attractive to buyers. ?) Promotion ?) Marketing ?) Distribution ?) Positioning Вопрос id:1697451 Choose the right word to fill in the gap in the following sentence: Promotional techniques aimed at people's fears, ambition, feelings, likes and dislikes are concerned with .......................... ?) financial appeal ?) emotional appeal ?) rational appeal ?) quality appeal Вопрос id:1697452 Choose the right word to fill in the gap in the following sentence: Promotional techniques based on giving the consumer facts and technical information are concerned with ............................. ?) financial appeal ?) rational appeal ?) emotional appeal ?) quality appeal Вопрос id:1697453 Choose the right word to fill in the gap in the following sentence: Trading through computers, with orders and payment transmitted along telephone network, is called ..................... ?) mail trade ?) electronic trading ?) direct selling ?) mail order Вопрос id:1697454 Choose the right word to fill in the gap in the following sentence: Your product must be available to customers through the most cost-effective channels of ___. ?) Stores ?) Distribution ?) Markets ?) Positioning Вопрос id:1697455 Give English equivalent to the term: Афиша ?) Multipack ?) Billboards ?) Posters ?) In-store demonstration Вопрос id:1697456 Give English equivalent to the term: Возмещение цен с отсрочкой ?) Money-refund offer ?) coupons for subsequent purchases ?) Price-cuts ?) Cents-off Вопрос id:1697457 Give English equivalent to the term: Демонстрация (реклама) товаров в магазине ?) in-store demonstration ?) on-pack promotion ?) cents-off ?) in-store promotion Вопрос id:1697458 Give English equivalent to the term: Дополнительный продукт ?) Supplementary product ?) Additional product ?) Value-added product ?) Added product Вопрос id:1697459 Give English equivalent to the term: Исследование рынка ?) Marketing research ?) Market inquiry ?) Promotion research ?) Market research Вопрос id:1697460 Give English equivalent to the term: Каналы распределения ?) sales promotion ?) hypermarket ?) distribution channels ?) chain stores Вопрос id:1697461 Give English equivalent to the term: Конкурс продаж ?) Trade show ?) Sales contest ?) Consumer exhibition ?) Consumer contest Вопрос id:1697462 Give English equivalent to the term: Концепция продаж ?) Promotion concept ?) Selling concept ?) Marketing concept ?) Sales concept Вопрос id:1697463 Give English equivalent to the term: Крайний срок употребления продукта ?) currency ?) the sell-by date ?) circulation ?) date of sale Вопрос id:1697464 Give English equivalent to the term: Купоны для последующей покупки ?) Cents-off ?) Money-refund offer ?) coupons for subsequent purchases ?) Price-cuts Вопрос id:1697465 Give English equivalent to the term: Маркетинговое исследование ?) Market inquiry ?) Market research ?) Marketing research ?) Promotion research Вопрос id:1697466 Give English equivalent to the term: Место торговли, рынок ?) Point of market ?) Point of sale ?) Point of purchase ?) Market-place Вопрос id:1697467 Give English equivalent to the term: Небрэндированный ?) Without brand ?) Non-branded ?) Unbranded ?) Brand-off Вопрос id:1697468 Give English equivalent to the term: Независимый распространитель ?) door-to-door selling ?) salesperson ?) independent distributor ?) personal selling Вопрос id:1697469 Give English equivalent to the term: Первоначальная цена ?) Launch pricing ?) Brand price ?) First pricing ?) Initial pricing Вопрос id:1697470 Give English equivalent to the term: Покупательная способность ?) acquiring capacity ?) purchasing power ?) acquiring power ?) purchasing capacity Вопрос id:1697471 Give English equivalent to the term: Покупка нескольких товаров по цене одного ?) on-pack price offer ?) multipack ?) in-store demonstration ?) in-store promotion Вопрос id:1697472 Give English equivalent to the term: Потребительская выставка ?) Commercial chamber ?) Trade show ?) Consumer exhibition ?) Sales contest Вопрос id:1697473 Give English equivalent to the term: Потребительский рынок ?) business market ?) consumer market ?) service consumer market ?) producer market Вопрос id:1697474 Give English equivalent to the term: предложение о снижении цены на упаковке товара ?) in-store promotion ?) multipack ?) on-pack price offer ?) in-store demonstration Вопрос id:1697475 Give English equivalent to the term: предложение премии ?) Bargain offer ?) Cents offer ?) Premium offer ?) Prize offer Вопрос id:1697476 Give English equivalent to the term: Продажа без посредника ?) personal selling ?) mail order ?) direct mailing ?) direct selling Вопрос id:1697477 Give English equivalent to the term: Размещение ?) Place ?) Placement ?) Positioning ?) Promotion Вопрос id:1697478 Give English equivalent to the term: Реклама на упаковке ?) in-store demonstration ?) multipack ?) coupons ?) on-pack promotion Вопрос id:1697479 Give English equivalent to the term: Реклама по периметру спортивной площадки ?) perimeter advertising ?) ground advertising ?) swimming-pool advertising ?) sport advertising Вопрос id:1697480 Give English equivalent to the term: Рекламирование ?) Publicity ?) Promotion ?) Public relations ?) Marketing Вопрос id:1697481 Give English equivalent to the term: Рекламируемые товары ?) Products advertising ?) Advertising products ?) Product advertised ?) Advertised products Вопрос id:1697482 Give English equivalent to the term: Рекламные щиты ?) Posters ?) Hoardings ?) Multipack ?) In-store demonstration Вопрос id:1697483 Give English equivalent to the term: репутация торговой марки ?) Brand image ?) Brand loyalty ?) Brand reliability ?) Brand identity Вопрос id:1697484 Give English equivalent to the term: Рыночная стратегия ?) Market opportunities ?) Marketing strategy ?) Promotion strategy ?) Promotion opportunities Вопрос id:1697485 Give English equivalent to the term: Рыночная цена ?) Promotion price ?) Economic price ?) Market price ?) Marketing price Вопрос id:1697486 Give English equivalent to the term: Связи с общественностью ?) Public relations ?) Promotion mix ?) Sales promotion ?) Marketing mix Вопрос id:1697487 Give English equivalent to the term: Сделки по оказанию услуг ?) Service producer ?) Service transaction ?) Consumer service ?) Service provider Вопрос id:1697488 Give English equivalent to the term: Систематическая реклама ?) systematic ads ?) classified ads ?) commercials ?) billboards Вопрос id:1697489 Give English equivalent to the term: Скидка при покупке за наличные ?) Price-cuts ?) Cash rebates ?) Money-refund offer ?) Cents-off Вопрос id:1697490 Give English equivalent to the term: Снижение цен ?) Money refund ?) Bargain selling ?) Price-cuts ?) Cents-off Вопрос id:1697491 Give English equivalent to the term: Специализированная розничная торговля ?) specialist retailers ?) retailers ?) specialised retailers ?) retailing specialists Вопрос id:1697492 Give English equivalent to the term: Специальное предложение ?) Money-refund offer ?) Cash rebates ?) Cents-off ?) special offer |
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